Fendercare Marine is now James Fisher Fendercare, changing its trading name to improve alignment with its parent company and further strengthen its identity and global positioning.
A world-leader in ship-to-ship operations and a major global supplier of premium quality marine products, the rebrand to James Fisher Fendercare is to demonstrate long-standing expertise underpinned by the strength and stability of James Fisher and Sons plc, an innovative organisation with a 175-year heritage supporting the needs of customers operating in highly challenging environments.
Ian Dawson, Product Line Director for James Fisher Fendercare said, “We are delighted to unveil our rebrand, during what is an exciting period of transition. It shows the strength of our ambition and brings us closer to our parent company, further inspiring the trust and confidence in our ability to deliver consistently high standards to customers, whenever and wherever in the world.”
The rebrand, effective immediately, coincides with a renewed customer-focused strategy and new leadership team. There is no change to the legal status of the company, or its trading divisions.
