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Driven by service

Barrus has expanded its engineering and production facilities with the introduction of a brand-new boat rigging and UTV assembly centre.

Located at the company’s head office in Bicester, Oxfordshire, Barrus is offering its authorised marine dealers a rigging service for Zodiac and Bombard boats, installing and configuring Mariner and Mercury outboard engines and equipment. On completion, boats will be delivered to the dealer ready for final checks before registering and handing over to the customer.

Barrus’s skilled marine engineers will build and set up each boat to customers exact specifications preparing it for its intended use whether fishing, pleasure or commercial. As well as setting up the engine, there will be the option to fit additional equipment and controls from Mercury’s suite of SmartCraft integrated technologies. The new facility is fully equipped with specialist equipment and can handle boats up to five tonnes.

Ben Allen, General Manager of the Marine Leisure Division at Barrus explains, “This new venture is part of the second phase of realigning our boat business as we continue our strategy of partnering with premium brands. We will expand the service into other brands and longer-term we aim to offer a third-party boat rigging service.”

The joint production and engineering facility is shared with Hisun, Barrus’s range of all-terrain UTVs and ATVs. Gaining considerable momentum since the brand's introduction in 2018, there is now a busy assembly and production schedule, particularly with the electric-powered Hisun Vector models which are proving popular in this growing segment of the market.

“Service has always been a primary focus for Barrus and this new initiative further strengthens our commitment to providing the very best service available to our dealers, which in turn enables them to offer the same to boat and UTV owners,” commented Tim Hart, Sales and Marketing Director for Barrus.

Exhibitor: Barrus

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