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Investing in Cruise and Ferry

Specialists in outfit, ship repair, and marine engineering in the Commercial Marine, Defence and Cruise sectors, the SMS Group is currently engaged in building a Cruise and Ferry team - 'focusing 100%'.

Darren Smith is the latest recruit, joining The SMS Group this month as Head of Business Development with a clear focus on the Cruise and Ferry sector.  Based in Southampton UK with a global remit, Darren brings with him a wealth of experience and contacts from over 30 years in the industry. He joins Dan Lockyer, Head of Interiors, and Project Managers Nick Border and Chris Bailey.

Dan Lockyer, Head of Interiors, said, “Darren’s appointment is one of strategic significance for SMS. Our outfit business has grown year-on-year for the last three years and as the Cruise industry prepares for a global restart the timing is just perfect.

“Our vision is timely, controlled, organic growth, and that will very much be front and centre of Darren’s objectives, which is something Darren has vast experience of in his years within the maritime industry. It’s the ideal situation.”

Darren Smith, Head of Business Development, added, “I’ve known Dan and the team for a long-time and I look forward to working with them not only in regard to Business Development but also in creating a new and exciting business. We’re building something special and it’s great to be a part of it.”

Collectively encompassing over 100 years of genuine hands-on experience the team is uniquely positioned as the only marine interior outfitter located within the ABP footprint in Southampton, UK.

Nicholas Warren, Commercial Director, said, “As we conclude the 2020/21 fiscal year and realign our objectives for the 2021/22 period a targeted approach to outfit, within the Cruise and Ferry sector, is ‘mission critical’ for the business.

“Despite the pandemic each of our eight locations has this year made a positive EBITDA contribution to Group, and which has resulted in us exceeded our budget by some margin. The time is right for investment, and as the Cruise industry restarts it will move from being one of our many marine-centric verticals to being at the heart of our operations.”

Nicholas added, “We’ll make future investment in this space too. As our client list grows, we fully intend to increase awareness via industry events, marketing and further sales initiatives. All of this perfectly matches Darren’s profile, experience and his industry background and broad network of connections.”

Exhibitor: The SMS Group

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