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Shock mitigation growing trend

Allsalt Maritime Corporation, owner of the Shoxs and Kinetix brands, recently opened two new offices to accommodate rapid growth and deliver regional support.

Located in Edgewater, Florida, Allsalt’s  US office will be led by newly appointed Brand Development and US Managing Director Lisa Wood, a marketing and business development professional with more than 20 years of experience managing brands such as Stanley, Continental Tire, and ARB 4x4 Accessories.

“Shock mitigation is a growing trend in the recreational boat market as boaters seek more comfort on the water. Allsalt will be well-positioned on the US East Coast to support builders and boaters in the region,” says Ray Cao, President and CEO of Allsalt Maritime. “Our US team will also be able to provide focused and direct support to our existing customers in the US military and state maritime security agencies.”

Allsalt Maritime Asia, established in Singapore in October 2020, will be led by Andy Toh, Director of Sales for Asia. Toh, a marine industry veteran with business development experience at Seakeeper, AMI Marine and Imtech Marine, will manage the Asia office and oversee the expansion of OEM and dealer relationships in the region.

“As maritime agencies in the Asian region increasingly turn to shock mitigation technology to protect their human assets, Allsalt will be able to deliver suspension seating and software solutions proven to perform in the most demanding offshore conditions,” says Cao.

Allsalt Maritime, based in Victoria, British Columbia, had previously established a regional office in Dorset, UK in 2019 to support customers in Europe, Africa, and the Middle East.

“Our commitment to safer transit in the marine environment can now develop on a worldwide scale like never before,” says Cao. We intend to operate with a global mindset to ensure our clients enjoy the highest quality products as well as engage on a local level to deliver timely service and support.”

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