Strategy to drive ambitious growth plans
Currently Global Marketing Manager for YANMAR Marine International (YMI), Sander will head the strategy to further build the market presence and brand awareness for the three key YANMAR companies; strengthening the marketing focus to drive the ambitious growth plans of VETUS, propeller specialist Flexofold and gyroscopic stabilization technology leader Smartgyro.
Marcel Borsboom, CEO, VETUS, said, “With his successful 20-year track record in marketing and accomplishments for the YANMAR brand since 2017, we are confident that Sander has the right vision to raise the names of VETUS, Smartgyro and Flexofold to even higher levels. We have already collaborated on various YANMAR-VETUS marketing projects and jointly created several exceptional campaigns. We consider this appointment a sign of our commitment to achieve strong growth for these three leading brands by utilizing all of today’s marketing tools.”
Sander will take up his new post on 1 July.