Barrus strengthens commercial strategy with new appointment
Barrus has appointed Lee Allen as Commercial Manager for its Marine Division, strengthening the company’s strategic leadership across its Marine Leisure, Marine Diesel and Equipment portfolios.
Lee joined Barrus in late 2023 as an Area Sales Manager and now steps into a broader commercial role, bringing together experience in boat production, operations and sales to support the company’s long-term growth across the marine sector.
Before coming to Barrus, he spent nearly a decade with British Boat Builder as Production Manager, gaining hands-on experience across every stage of the manufacturing process; from concept development through to final assembly. This background has given him a detailed understanding of the technical, operational and commercial factors that influence success within the marine industry.
In this new role, Lee will focus on strengthening Barrus’ commercial strategy across its marine portfolios, supporting product positioning, pricing and long-term competitiveness. The position also includes developing the company’s relationships with leading marine manufacturers.
Speaking about the appointment, Lee said, “Moving into the position of Commercial Manager is a natural progression for me within the Marine Division. It brings together my background in production, operations and sales, while allowing me to take a broader view of how Barrus positions its products and partnerships within a competitive and evolving market.
“The marine landscape is moving towards increasingly connected and integrated systems. With the digital capabilities offered by Mercury Marine and MerCruiser, alongside the proven reliability of Yanmar, Barrus is well placed to position itself as a provider of complete marine system solutions rather than simply individual components.”
Over the next 12 months, Lee’s priorities will focus on reinforcing commercial performance across Barrus’ marine portfolios, supporting sales teams with enhanced product knowledge and tools plus increasing the company’s visibility through industry engagement, events and digital channels.
Exhibitor; Barrus
Lee joined Barrus in late 2023 as an Area Sales Manager and now steps into a broader commercial role, bringing together experience in boat production, operations and sales to support the company’s long-term growth across the marine sector.
Before coming to Barrus, he spent nearly a decade with British Boat Builder as Production Manager, gaining hands-on experience across every stage of the manufacturing process; from concept development through to final assembly. This background has given him a detailed understanding of the technical, operational and commercial factors that influence success within the marine industry.
In this new role, Lee will focus on strengthening Barrus’ commercial strategy across its marine portfolios, supporting product positioning, pricing and long-term competitiveness. The position also includes developing the company’s relationships with leading marine manufacturers.
Speaking about the appointment, Lee said, “Moving into the position of Commercial Manager is a natural progression for me within the Marine Division. It brings together my background in production, operations and sales, while allowing me to take a broader view of how Barrus positions its products and partnerships within a competitive and evolving market.
“The marine landscape is moving towards increasingly connected and integrated systems. With the digital capabilities offered by Mercury Marine and MerCruiser, alongside the proven reliability of Yanmar, Barrus is well placed to position itself as a provider of complete marine system solutions rather than simply individual components.”
Over the next 12 months, Lee’s priorities will focus on reinforcing commercial performance across Barrus’ marine portfolios, supporting sales teams with enhanced product knowledge and tools plus increasing the company’s visibility through industry engagement, events and digital channels.
Exhibitor; Barrus
Recommended News for You
New “route to net-zero vessel” named
March 26, 2026Seawork Press FP
Destination Eat Street with Marine Travel
March 24, 2026Seawork Press FP
SVENNER – the first solid-state tech marine battery with full DNV Type Approval
March 24, 2026EPTechnologies - Anne Sorflakne
Seawork delivers multi-million-pound boost to Hampshire economy
March 24, 2026Seawork Press Ril
Dedicated to the Commercial Marine Sector
March 23, 2026Seawork Press FP