Fischer Panda UK | Power Solutions has appointed marketing specialist, Marjeta Samec, to assist with future growth plans.
Recruiting an internal marketing resource is a first for the business and marks the start of a transitional phase for Fischer Panda UK | Power Solutions, a premium distributor and installer of Fischer Panda generators for over 30 years.
Recent months have seen the company expand its product portfolio, tapping into more eco-friendly product ranges with three new brand partnerships and fast growing its presence in more niche sub-markets.
“I am delighted for the opportunity to work with Fischer Panda UK | Power Solutions – a company with such a strong heritage and fantastic name in the fields we operate in. I welcome the challenge of supporting the family business, together with learning about the industries and exploring different market segments,” says Marjeta.
Marjeta completed her Master’s degree in Marketing Management at Bournemouth University with distinction in 2020, and has both in-house and agency experience in marketing across various industries, including marine, automotive, manufacturing, hospitality, charity, and more.
A big focus for Fischer Panda UK | Power Solutions’ marketing this year will be to consolidate their position as a market leader and generate brand awareness in the more unexplored business segments. Alongside exhibiting at trade shows, Fischer Panda UK | Power Solutions is focused on increasing their digital presence through social media and collaborations with key industry stakeholders.
Fischer Panda UK | Power Solutions’ brand refresh will be launched at all this year’s trade shows and marks the milestone of the business’ celebration of 30 years of trading.