The company is now fitting Near Field Communication (NFC) enabled labels on its lifejackets. This enables anyone with NFC technology on their phones to read the label information. Initially the company intended that the high-tec labels would assist its service department to read life jacket service history without stripping the lifejackets down. However, SeaSafe quickly realised the potential for the technology and can now offer customers the opportunity to have all manufacturing information on the label together with any personal data the customer might like to include such as their name, phone number or medical history.

NFC evolved from radio frequency identification (RFID) technology. The NFC chip in the label operates as one part of a wireless link. Once it's activated by another chip, small amounts of data between the two devices can be transferred when held a few centimetres from each other. No pairing code is necessary to link up and because it uses chips that run on very low amounts of power (or passively, using even less), it's much more power-efficient than other wireless communication types.

SeaSafe has been an exhibitor at Seawork since its inception and the company has flourished with the exhibition. It operates from an 8000 sq ft factory in Cowes on the Isle of Wight.

SeaSafe is well known for pioneering the development of the all-in-one foul weather coat with integrated lifejacket – the coat that becomes a lifejacket in less than 5 seconds. The popular choice for professional seafarers is probably worn by more harbour masters worldwide than any other type of jacket.

SeaSafe is on stand PG159